The terms internet presence, internet presence, website, web presence and homepage are often used synonymously. Especially in consulting and in the development of a successful web presence, this can lead to misunderstandings and unnecessary delays. Below we reveal not only the exact definitions, but also tips for a functional website.
What is meant by a web presence?
“Web presence” is a term for a website, web store or web offering. Simply put, it refers to the presence of a person, company or organization on the Internet.
A web presence can be a simple presentation page, but also a complex website with many pages, functions and content. In the following, we define the individual terms and subcategories relating to the term “web presence” so that you can gain more insight.
The problem with the terms
Communication in the DACH region makes it difficult to distinguish precisely between the above terms, as “homepage” is understood as a synonym for “web presence”. The lower the know-how around the Internet, the more often someone will say they have a homepage, but actually mean a whole web presence.
A comparison: it’s similar to saying you’re reading a front page, but actually meaning the whole newspaper. But why is that? The Internet has replaced television as the leading medium, but the language we use to describe things is often still based on familiar older technology.
Let’s keep in mind: the term web presence includes all types of web pages, websites, web offers and web applications. These include, for example, static HTML pages, dynamic web applications, e-commerce portals, blogs, social media sites, forums and much more.
The homepage
We avoid the term “homepage” in our consulting, as it is very ambiguous and can easily be misunderstood. Even newscasters now avoid using the term “homepage” and instead refer explicitly to the domain name – for example, they say, “For more details, visit www.nachrichten.de.” This way, there is no need to refer to the home page and there is no more misunderstanding.
The website
A web page refers to a single page of an Internet presence – for example, the home page or other subpages of a website. Although colloquially “website” is often used as a synonym for “web presence”, such as “The official website of the Bundesliga”, it is better to use the term “web presence” instead. A more correct statement would be, “The Hannover.de city portal includes a total of about 20,000 web pages.”
The web presence
The term “web presence” refers to all web pages of the digital information offering. “Web presence” is also synonymous with the terms “web presence” and “internet presence”. For example, the website is not only the communication platform to the outside world, but also within the university.
The Internet presence
“Internet presence” means the same as “web presence”: it describes the totality of all web pages of a digital information offering and tends to be preferred by people who have a less pronounced affinity for the Internet.
Also, the term “internet presence” sounds more official compared to “web presence”. One example: Our new website is clearly structured, user-friendly and offers citizens additional service information.
The website
The term “website” comes from the English word “site”, which means “page” or “place”. According to this, a website describes the location of the page on the Internet. While “website” in German is still mainly used by professionals, in English it is the generally preferred term for a web presence. One example: The website of the German Bundestag offers a wealth of information.
The web store
A web store is an online store where customers can buy products and services. The web store usually offers customers a user-friendly and intuitive ordering system that allows them to order products quickly and easily.
Most often, the web store is accessible through a website or mobile application and offers a range of features such as shopping cart, payment options, product search, product reviews and more.
The e-commerce portal
An e-commerce portal is a platform that allows businesses and consumers to conduct electronic transactions, such as buying, selling, paying, and negotiating online.
An e-commerce portal offers a range of functions, such as product search, online ordering, payment options, shopping cart and product ratings. It enables companies to sell products and services directly to consumers.
The web offer
A web offer is web pages or a web presence that has a specific theme or goal. It can be a website portal, a blog, a forum, a social media site, an e-commerce portal, or a combination of these.
A web offer can also be a single page or a group of pages that pursue a specific topic or goal. Therefore, it may include information, entertainment, shopping, education, advertising, etc.
4 tips for a successful web presence
In the following, we reveal 4 tips to make your web presence successful(er).
- Plan smart:
Before you start, use these questions to plan ahead:
- What range of functions must the website have?
- Which target group does the website address?
- What corporate goals are we pursuing with the website?
- What service must the website offer?
- Create a unique web presence:
A unique presence on the Internet is a decisive factor for success. Make sure your website has a recognizable design, logo as well as corporate design and an intuitive user interface that allows visitors to easily navigate within the site.
- Optimize the web presence for search engines:
Use search engine optimization (SEO) to improve your web presence in search results. This includes using relevant keywords and meta tags that help you rank higher with search engines.
- Use social media:
Social media is a great way to promote your brand for free and reach customers. Relevant platforms include Facebook, Twitter, Instagram, Pinterest and YouTube. On these channels, you can regularly communicate with your followers to build a strong bond with you.
Conclusion – Have your web presence developed by NINE brackets GmbH
Now you have received a set of valuable information about “web presence”, you can distinguish it from other terms and know how to create a successful web presence.
Do you have any further questions? We will be happy to advise you in detail and decide together with you what your web presence should look like in order to attract new customers. By the way: For more than 10 years we have been implementing and developing software projects for small, large or medium-sized companies.
In doing so, we support and advise marketers & business consultants from a wide range of industries on digital challenges. In addition, we can support you in these areas with our know-how:
- Websites
- Apps
- Online stores
- individual applications
- Marketing automation and digital tools
You would like to develop your app with us? Then call us at +49 (0) 89 / 2000 2018 or write us via our
contact form
for a non-binding get-to-know conversation. Would you like to know in advance who we have already worked with? Then please have a look at our partners at.