Company website - attributes of a professional internet presence
The most important measures for your success on the Internet
Do you want to attract customers, generate more leads, be ranked first on the Internet and sell your services successfully?
A corporate website represents the basis for customer loyalty and customer acquisition on the Internet. To put your services in the best possible light and make a good impression on visitors, a concept with good design is the key. We at NINE brackets make it possible.
After all, the website is your digital business card. We all know that first impressions count. Thus, the Internet presence is an essential part of the successful marketing of any company.
What are the characteristics of a professional Internet presence?
Websites are part of starting a business. But did you know that a simply designed website is no longer enough these days? Your company website must fulfill many aspects so that users can find your company’s information online and thus you can attract them as new customers.
The success of a corporate website is determined not only by technical details, but also by:
- The appealing look
- The website structure, so that the user can quickly find his way around
- High search engine rankings
Potential customers will only stay on your business website and take a closer look if your site is professional and appealing.
How to plan and design a corporate website?
Before you start building your own website, you should have a clear idea of what content you want to convey and how best to structure it. On the home page, a high-quality photo often serves as an eye-catcher and concise information is displayed on full monitor size. Fonts, navigation and logo are sometimes quite spartan and need to look appealing on a large area.
Domain and legal notice
Success on the web starts with the domain name, so that you also rank well in searches on Bing, Google and Co. As a website operator, you have to follow a whole set of regulations.
The legislator defines primarily in § 5 TMG, which information the imprint must contain. You must disclose your identity. In the case of legal entities, this includes the company name, legal form and the address and name of the person authorized to represent the entity. To operate a legally compliant website, you should have it reviewed by a media attorney.
Conception and design
Website visitors decide in a few seconds whether they stay on your company homepage or not. Visual content has a higher added value than text. To be noticed quickly and positively, you need to leave an impressive and pleasing image to the website visitors.
An attractive design of the company website is crucial to ensure the necessary recognition value. Essential is also your company logo, which should be placed well visible. Another important design feature is the font design. Choose fonts and font sizes so that all text is readable on different devices.
Target group optimization and usability
Before creating a website or launching a campaign, the target audience should be precisely defined. This is necessary so that customers really feel addressed and use your site to achieve conversions, more precisely optimization of these conversion rates. If you know your target audience and tailor your messages to their other needs, you turn leads into customers.
The usability of a website is also very important. Design your business website so that it can be used successfully by people with certain limitations. So the design must be adapted to different needs. With customized solutions and user-friendly web design, you can reach any target audience and provide a positive user experience.
Search Engine Optimization
What good is the most beautiful website if it is not found in the search engines? In order for the website to show up in the search engines, high-quality, search engine optimized content plays a special role. The relevance and uniqueness of the texts is crucial for Google.
Google’s policies are such that content that is copied on the web is not welcome. As a result, websites that obviously contain the same information as other websites show up at the bottom of search results in browsers.
When creating your website copy, you need to provide unique information that your target audience needs. You can achieve this by answering potential buyers’ questions about your company and its services and products. Therefore, FAQs or blogs are welcome.
Google – the key for your website
Google is a key component of any successful business website. A high ranking in this search engine will help increase the number of visitors to your website, bringing you potential new customers. So it is necessary to make every aspect of search engine optimization to the best of its ability.
Starting with the formatting of headings, through the titles and descriptions of individual pages, to the length of the page load time. Without these requirements, a website will not achieve the highest possible ranking.
Obviously, information must be presented in an appropriate form. Long, convoluted sentences reduce readability. Instead, use headings and subheadings, lists, paragraphs, and hyperlinks to present the information in a simplified, descriptive way and help readers find what they’re looking for.
Mobile
Cell phones have become an indispensable part of most people’s lives. That’s why more and more people are using their mobile devices to surf the Internet. Integrating mobile optimization on your company’s homepage is essential to make it easy to use and usable for all devices
Mistakes to avoid on a corporate website
Google evaluates poor website rankings as a negative indicator. Among other things, poor website design, long load times, and lack of social integration lead to poor rankings.
Unfortunately, most small businesses, lack the right know-how to avoid the most common website mistakes and make their website attractive and effective. Consequently, they easily fall prey to the vulnerabilities of their websites. The good news, however, is that most problems can be fixed quickly and easily.
A professional website from NINE brackets works wonders
To create a visible, professional and visually convincing corporate website, you need to consider many things, including quite a few guidelines. We at NINE brackets are happy to take this work off your hands. With our creative team and the latest technologies, we get everything out of your website. If you are at a loss for words, you can commission us to write the text for you.
With our many years of experience and know-how, we will help you to optimally place your company website on the web and boost your sales. When you have us and our expertise at your side, you can concentrate fully on your core business. We simply take the various steps out of your hands when creating a website. This includes hosting your domain, creating an appealing design, optimizing your website for search engines, and maintaining your website. We’ll give you a digital update that will spruce up your business and help you generate more sales. Why not arrange an initial meeting today to get to know each other.